CareNatal: A new standard of prenatal care you can trust
After noticing some of my loved ones struggling with "horse-pills" & "fishy tasting burps", I wanted to do anything I could to help them.
I searched far and wide for a better prenatal, only to realize that expecting moms could only choose from 8 pill-a-day prenatals or incomplete gummies. This was unacceptable. Women on their journey to motherhood deserve a palatable prenatal that has the nutrients they need.
I knew I had to do something. So I quit my job, investd everything I had saved, and devoted myself to helping women find better prenatal vitamins. I started by just sharing my free prenatal vitamin list on social media, but eventually I launched my own prenatal vitamin powder, CareNatal. CareNatal is different because it prioritizes key nutrients, is rigorously lab tested, and we spent 2 years making sure it tastes great too.
A prenatal should quietly do its job: delivering the nutrients your body needs to support you and your baby, without the struggle. That’s exactly what CareNatal was made to do.
We’re so glad you’re here. You deserve a prenatal made with care.
Zawwar | Founder of CareNatal
CareNatal: A new standard of prenatal care you can trust
After noticing some of my loved ones struggling with "horse-pills" & "fishy tasting burps", I wanted to do anything I could to help them.
I searched far and wide for a better prenatal, only to realize that expecting moms could only choose from 8 pill-a-day prenatals or incomplete gummies. This was unacceptable. Women on their journey to motherhood deserve a palatable prenatal that has the nutrients they need.
I knew I had to do something. So I quit my job, investd everything I had saved, and devoted myself to helping women find better prenatal vitamins. I started by just sharing my free prenatal vitamin list on social media, but eventually I launched my own prenatal vitamin powder, CareNatal. CareNatal is different because it prioritizes key nutrients, is rigorously lab tested, and we spent 2 years making sure it tastes great too.
A prenatal should quietly do its job: delivering the nutrients your body needs to support you and your baby, without the struggle. That’s exactly what CareNatal was made to do.
We’re so glad you’re here. You deserve a prenatal made with care.
Zawwar | Founder of CareNatal
Meet Our Team
"CareNatal is run by a team that I would describe as mission-driven, empathetic, and overqualified. As a team, we are on a common mission to bring care and science back to prenatal nutrition. Meet a few of our brilliant team members below" - Zawwar
Ashley
PARTNERSHIPS MANAGER
Get to Know Ashley
"After spending the last decade in healthcare marketing, including several years at CVS Health, I’ve never worked on a product I believe in more than CareNatal. I get to build relationships with providers who are passionate about giving moms the best possible care and helping them understand that not all prenatal vitamins are created equal.
I’m also a mom of two with a third on the way, so pregnancy and postpartum aren’t just topics I work on. They’re part of my everyday life. That perspective shapes every conversation I have with providers. I know how important it is to recommend a prenatal that’s not only thoughtfully formulated but one moms can actually take consistently.
It’s incredibly rewarding to combine my professional experience with my personal journey. Supporting providers who care deeply about maternal health and helping more moms discover a prenatal they can feel good about is what makes this work so meaningful to me. It’s a privilege to be part of so many pregnancy journeys, even in a small way."
Imaan
CUSTOMER EXPERIENCE MANAGER
Get to Know Imaan
"My background in education and nonprofit work serving refugee women and children, has taught me how to help people feel seen, supported, and genuinely cared for. Those are the skills I bring into every customer interaction at CareNatal. As Customer Experience Manager, my goal is to make sure every mom feels welcomed, valued, and supported throughout her journey with us, and any question or concern she has is addressed with thoughtfulness and compassion.
I'm a mom myself, with kids nearly grown now, and I still remember vividly how hard it was to find a prenatal that wasn't a struggle to swallow. That's part of why this work means so much to me: I get to help build something that makes pregnancy genuinely easier, without compromising nutrition. After years with my family as my first priority, CareNatal is where I came back to work, and I got to come back to something that actually matters. I'm grateful to be part of a company that listens to women, supports mothers, and leads with compassion."
Lily
PRACTITIONER PARTNERSHIPS MANAGER
Get to Know Lily
"My background is in multivitamin supplement manufacturing and nutrition education, which means I understand the science, sourcing, and quality standards behind every batch we make, not just the marketing around it. I've been part of CareNatal since 2024, and my role is serving our growing practitioner community of OBGYNs, midwives, doulas, pelvic floor therapists, and naturopaths, making sure they have everything they need to confidently recommend CareNatal to their clients.
Coming from supplement manufacturing, I know exactly how rare and how telling it is for a brand to publish their lab testing results publicly, and it's the reason I wouldn't work anywhere that didn't. I'm also a first-time mom, and that lived experience is my true 'why.' I still use CareNatal regularly, so when I tell a practitioner this is a prenatal their patients will actually stick with, I'm speaking from experience as much as expertise. I understand how much trust couples place in the products they choose when trying to conceive and during pregnancy, and I carry that responsibility into everything I do. Being here since the early days has made this mission personal. I get to raise my own young family while helping build the standard I wanted for it."
Meet Our Team
"CareNatal is run by a team that I would describe as mission-driven, empathetic, and overqualified. As a team, we are on a common mission to bring care and science back to prenatal nutrition. Meet a few of our brilliant team members below" - Zawwar
Ashley
PARTNERSHIPS MANAGER
"After spending the last decade in healthcare marketing, including several years at CVS Health, I’ve never worked on a product I believe in more than CareNatal. I get to build relationships with providers who are passionate about giving moms the best possible care and helping them understand that not all prenatal vitamins are created equal.
I’m also a mom of two with a third on the way, so pregnancy and postpartum aren’t just topics I work on. They’re part of my everyday life. That perspective shapes every conversation I have with providers. I know how important it is to recommend a prenatal that’s not only thoughtfully formulated but one moms can actually take consistently.
It’s incredibly rewarding to combine my professional experience with my personal journey. Supporting providers who care deeply about maternal health and helping more moms discover a prenatal they can feel good about is what makes this work so meaningful to me. It’s a privilege to be part of so many pregnancy journeys, even in a small way."
Imaan
CUSTOMER EXPERIENCE MANAGER
"My background in education and nonprofit work serving refugee women and children, has taught me how to help people feel seen, supported, and genuinely cared for. Those are the skills I bring into every customer interaction at CareNatal. As Customer Experience Manager, my goal is to make sure every mom feels welcomed, valued, and supported throughout her journey with us, and any question or concern she has is addressed with thoughtfulness and compassion.
I'm a mom myself, with kids nearly grown now, and I still remember vividly how hard it was to find a prenatal that wasn't a struggle to swallow. That's part of why this work means so much to me: I get to help build something that makes pregnancy genuinely easier, without compromising nutrition. After years with my family as my first priority, CareNatal is where I came back to work, and I got to come back to something that actually matters. I'm grateful to be part of a company that listens to women, supports mothers, and leads with compassion."
Lily
PRACTITIONER PARTNERSHIPS MANAGER
"My background is in multivitamin supplement manufacturing and nutrition education, which means I understand the science, sourcing, and quality standards behind every batch we make, not just the marketing around it. I've been part of CareNatal since 2024, and my role is serving our growing practitioner community of OBGYNs, midwives, doulas, pelvic floor therapists, and naturopaths, making sure they have everything they need to confidently recommend CareNatal to their clients.
Coming from supplement manufacturing, I know exactly how rare and how telling it is for a brand to publish their lab testing results publicly, and it's the reason I wouldn't work anywhere that didn't. I'm also a first-time mom, and that lived experience is my true 'why.' I still use CareNatal regularly, so when I tell a practitioner this is a prenatal their patients will actually stick with, I'm speaking from experience as much as expertise. I understand how much trust couples place in the products they choose when trying to conceive and during pregnancy, and I carry that responsibility into everything I do. Being here since the early days has made this mission personal. I get to raise my own young family while helping build the standard I wanted for it."